Advertisers have been casting lustful looks at your cell phone for a long time, and now it looks like cell carriers are ready to hand over your mobile and start sending ads to it via SMS (as well as video).
News reports say that AT&T; Wireless will start selling ads on cell phones in the coming year.
According to an analyst, who is clearly on the side of the carriers more than the users, mobile advertising via text messaging and other media is “perfectly appropriate now.” His firm reports that nearly 14 percent of U.S. mobile users, or 27.5 million people, said they received as many five ads on their cell phones between September and November 2006.
Have you ever received an ad via SMS text message? Did you think that it was “perfectly appropriate”?