Cingular raises text messaging fee 50%.

December 18, 2006 by Dylan Tweney

Cingular will be raising the price of sending and receiving an SMS text message to 15 cents starting on January 21, 2007, according to news reports (Cingular raises text messaging fee from 10 to 15 cents :: RCR Wireless News).

Sprint made a similar move back in October.

The current price is just 10 cents (assuming you haven’t purchased a bulk SMS plan, which gives you a discounted rate) so this represents a price increase of 50%.

It’s hard for me to understand why U.S. carriers, which are struggling to get consumers to embrace SMS as enthusiastically as Europeans, would choose to raise their prices. Yes, many more Americans are using SMS than ever before. But the market still has a long way to go before SMS use is truly ubiquitous. As many readers of this site have testified, lots of people aren’t even aware that they can use SMS to send email to a cell phone until they read how to do it here! Raising prices by 50% seems like a sure-fire way to slow down SMS adoption to me. But then, I’m not a greedy telecommunications executive either.

(Please note that as of this writing, Verizon Wireless and T-Mobile still charge only 10 cents to send or receive an SMS.)

What do you think? Is an SMS text message worth 15 cents?

2 Responses to “Cingular raises text messaging fee 50%.”

  1. Anonymous says:

    Heck NO! I won’t pay 15 cents; I’ll get an unlimited plan or bypass it altogether.

  2. nirmalya says:

    15 cents is way to pricey for sending a text message.

    Considering many of us are stuck behind a PC all day, it makes sense to send text messages from the Web to the recipient’s cellphone and their replies come back directly to our cellphone.

    Needless to say its much cheaper too. One I use and recommend my friends to use is smszilla.com. Costs me about 5 US cents per text message to any provider in the US, as well to most other countries.

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This site is published by Dylan Tweney, a professional writer and editor, publisher of haiku and SMS information, and a senior editor at Wired.

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